For the eagle eyed viewers reading this you will notice that our company name is “Fresh Websites” so why is our domain www.freshwebonline…….? This is because some guy bought the domain a few months before we started Fresh and for the last seven years we have been trying to get in contact with him to buy it.

It was so difficult to get in touch with the owner because of data protection laws, it seemed, in no sinister way that the guy has hidden his details from the who is register (The tool that tells you who owns a domian) www.who.is

We have been watching the domain closely and the owner did not have a website and was not registered as having one for this domain, nor did he have a company called “Fresh Websites”

Luckily the domain name was not re-newed and we snapped it up in a flash as soon as it was available to buy!

What does this mean? Well as always Google are trying to wipe out link farms, nasty black hat SEO firms and poor quality websites full of adverts and rubbish quality content that have gained the position by cheating their way to the top! Simple.. Good will always rise to the top…

Good luck Google, the cheaters will always find the loopholes but it is good to keep you on your toes hey?

A Quick list of things you need to watch out for:

• Poor quality links in to your website – links on sites that are blacklisted by Google
• Keyword Stuffing – Repeating your key phrase loads of times all over your site to the point it looks obvious.
• A low amount of original content on a page or site.
• Page content and page title tag not matching the search queries
• Share expert content in your blog
• Keep main content and blog updated at all times

I am all up for the good of Google, at least those of us who work hard on our sites will benefit from this re structure of the algorithm.

Google only look at the first 68 characters. Do not make the title longer, because the results are shown as a chopped down version in Goole’s listings. It looks poor!

2. Find keywords/phrases that are converting

Sometimes it is not the phrases that you think are obvious that generate the most traffic. Use the Google Keyword Finder to research the key phrases and what gets most clicks for your industry.

3. Most important first

Your most important key words or phrases go first through to the least important at the end.

4. Target your keywords/phrases

Choose specific keywords for your title in order to have more targeted traffic.

5. Get the content right

Don’t try to blag it! If you sell tennis rackets make sure your title says that and the content of your page also reflects what you are saying – DO NOT put your company name in the title until the end, the content will not reflect your company name and unless it is word of mouth, no one will search for your company name, how do they know who you are? Users find you by searching for the things they are looking for. “Tennis rackets” You have “We Sell Tennis Rackets” in your page title then you are telling the search engines exactly what you do and so on!!!

6. Make it unique

How ever hard it may be take the time to create unique titles. Don’t just copy your competitors – it’s a big no no.

7. Do not stuff keywords

A title with 30 keywords rammed in it looks terrible, creates poor click through ratios and will have a detrimental effect on your search position. Use unique combination’s and be descriptive.

8. Use different titles for each page

Make sure that you use targeted titles that are relevant to the content of each page. DO NOT use the same title twice. Each page must have it’s own title that describes the page.

Follow our web design company on twitter

There are millions of font faces, themes and looks to choose from it can take hours to find the right one. While there are countless wonderful and affordable fonts to buy, every now and then you can get some amazing ones for free. More than ever some great typography designers and type foundries are sharing some of their beautiful fonts with the design world for free!

Here are 3 of our favorites: